Digital Travel Experience Architecture for Route 16

Introduction

Route 16 is a premium, end-to-end travel management company that celebrates diversity by curating custom adventure and exposure experiences. From organizing domestic corporate retreats to specialized itineraries for solo female travelers, student groups, and senior citizens, their offerings are incredibly diverse. To streamline their complex operations, Route 16 partnered with us to design and deploy a dynamic web experience that effectively captures their multi-faceted audience and simplifies booking workflows.

Project objectives

• Custom Dynamic Content FunnelsStructured segmented user journeys dedicated to individual target groups (Corporates, Female-only, NRPs, and Students).
• End-to-End Booking InterfaceBuilt an integrated UI blueprint for seamless itinerary viewing, host-family matching, and support guide assignments.