+333% growth in elite search visibility and No. 1 local keyword rankings in a single quarter.
Digital Marketing
Local Search Growth for ComForCare San Diego
+198.8% total sessions in 30 days for a San Diego home-care provider.
Introduction
This Q1 case study focuses on improving visibility for home-care services in San Diego, connecting families researching care with relevant service information and consultation options.
Project objectives
- Keyword StrategyTarget achievable search terms for in-home caregivers, home health aides, respite care and senior companionship.
- Conversion FocusImprove the path from service research to consultation bookings.
Results
Over 30 days, the report records 935 sessions, 817 active users and 619 engaged sessions.
- Total sessions
- +198.8%
- Active users
- +192.8%
- Engaged sessions
- +173.9%
Search term growth
- In-home caregivers+1,280%
- Home health aides+1,114%
- Senior companionship+144%
Next phase: consultation conversion optimization.
731K combined platform views and +69.3% overall view growth from coordinated Meta campaigns.
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